In recent years, off-trade capital has started to engage with planting and selling upstream agricultural products, and increasing amounts of capital has entered the agricultural sector. On the one side, it drives the branding process of domestic agriculture from low-end to a higher level. On the other it shows that the food and beverage industry giants place great value on upstream channels. Nongf

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When it comes to Nongfu Spring, people will naturally think of its classic bottled mineral water with red cap, but actually the main products of Nongfu Spring also include tea drinks, functional drinks, fruit juice drinks and other categories beyond water. For instance, Oriental Leaf, Tea π, Scream Energy Drink, Victory Vitamin Water, Farmer's Orchard and Water-soluble C100 and NFC are all big hit

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When the news of Nongfu Spring listing was made public, almost everyone turned their attention to this well-established domestic beverage company to see its true face in the first time. The decade from 1996 to 2006 stands as an era when domestic FMCG was restricted by strong channels, while just in this period Nongfu Spring made its products enter innumerable families. From 2007, Nongfu Spring ush

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For consumers, product packaging will affect purchase to a certain extent, so many manufacturers will choose advanced identification tools to achieve the aesthetic degree of identification. Because retail goods are mostly composed of small packages, small labels have become one of the popular choices.

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On the morning of October 12, the CEA flight MU5103 between Shanghai Hongqiao and Beijing Capital made its first successful maiden voyage as China's first full life-cycle carbon-neutral flight. From that day to December 10, CEA will operate the first batch of 780 full life-cycle carbon-neutral flights on 13 domestic routes, adding up to more than one million kilometers of green trails.

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Malaysia's high-quality medical services have made the country a popular medical tourism destination for people from around the world. Though this has not been the case recently due to pandemic travel restrictions, it is widely believed that the country will once again return as a favoured medical destination for people from across Asia and the rest of the world.

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Over the recent years, with the change of people's consumption and health concept, consumer interest for sugar free drinks has been heating up. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young

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Recent years have seen a rapid growth of the number of soda brands in the domestic market, which has topped hundreds at the moment. But generally speaking, due to the late start of the soda market, there is low overall brand awareness of soda drink, relatively scattered market competition pattern and no leading brand in this field. The expansion of the whole-category strategy of Nongfu Spring has

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