With the rapid development of the Internet and the popularity of mobile devices, mobile data is continuously generated. With the rich information provided by big data, mobile advertising ushered in an explosive period. Make full use of big data for personalized marketing, so that advertising can be converted into user consumption faster, which has become a magic weapon for mobile advertising companies to obtain profits. For advertisers, the accurate user portraits and personalized recommendation solutions provided by mobile advertising companies have also made their business returns higher and higher. At the user level, topics such as personal information protection and privacy security have begun to be valued, and data and privacy security are also facing new challenges with the rapid development of mobile advertising.

To fortify user privacy and security, Apple's latest iOS 14 version has implemented more stringent standards regarding "User Privacy and Data Usage." According to these standards, apps must now obtain explicit permission from users via the App Tracking Transparency (ATT) framework before tracking or accessing their device's advertising identifier. Additionally, Apple has prohibited apps from utilizing fingerprint features or signals transmitted by devices for user or device identification purposes. With the introduction of these new regulations, Apple has switched the default setting of the advertising identifier IDFA from "on" to "off," requiring apps to prompt users with a pop-up window seeking authorization to access the IDFA. If users decline the request, the app is unable to retrieve the IDFA.

As the implementation of these new regulations progresses, Apple's financial report for 2021 reveals that there are over 1.65 billion active Apple devices worldwide, with more than 1 billion iPhones in use. This substantial user base implies that Apple's new regulations will have a significant impact on at least 1 billion users when it comes to creating user profiles on mobile advertising platforms. The restrictions imposed by these regulations will hinder the ability of mobile advertising companies to display personalized ads based on user profiles, resulting in lower advertising conversion rates, diminished attribution effects, and an inability to measure the value of traffic accurately. These factors will ultimately lead to increased advertising budgets for advertisers and can potentially alter the current landscape of the mobile advertising market. Facebook has publicly stated on multiple occasions that Apple's privacy policy has its shortcomings and emphasized the need to strike a balance between safeguarding personal information and supporting internet advertising compliance.

According to an evaluation agency, Apple's actions are estimated to impact 14% of the global mobile internet advertising industry's bidding revenue, presenting mobile advertising companies with their most challenging situation to date. Insiders have commented that Apple is capitalizing on its market dominance to unilaterally disrupt the established rules of the advertising industry, thereby disturbing the policy market's order and potentially bolstering profits for Apple's own advertising business. Additionally, following the implementation of these new regulations, the lack of device ID identification for iOS users may result in difficulties in attributing user activity. In other way, could create a conducive environment for fraudulent traffic on the iOS platform, making it a fertile ground for hackers to exploit.

Plateeads, as a prominent global mobile advertising platform, has consistently aimed to provide advertisers with a comprehensive and exceptional experience in the realm of mobile advertising marketing. Leveraging its profound understanding of diverse markets worldwide, Plateeads has garnered recognition from clients for its expertise in developing advertising strategies, reducing costs, and improving efficiency. With its efficient cross-regional marketing capabilities, Plateeads has long served as a reliable platform for advertisers seeking to expand their reach across different geographic locations.

Prior to the enforcement of Apple's new regulations, Plateeads had consistently upheld the values of user privacy and security protection while actively combatting traffic fraud. The platform rigorously assesses the effectiveness of its products and technologies through various means, empowering traffic authenticity checks with advanced attribution capabilities. This approach ensures the traceability of any element within the ecosystem, safeguarding both user privacy and advertiser delivery security. Thanks to its strong emphasis on privacy protection and stringent inspection model, Plateeads has not experienced any adverse effects on its profitability following the implementation of Apple's new regulations. In fact, while many advertising platforms have faced negative growth, Plateeads has flourished during this period, experiencing rapid development.

Plateeads, with its robust underlying logic, possesses the capability to ensure the protection of user privacy and data security throughout the entire advertising business. As a result, advertisers can have full confidence in Plateeads when it comes to business compliance and credibility throughout all stages of traffic distribution. The platform's dedication to safeguarding user privacy and maintaining data integrity serves as a strong assurance for advertisers seeking a trustworthy and reliable partner.

With a state-of-the-art technical infrastructure, the underlying architecture of Plateeads sets it apart from its competitors. Unlike traditional methods that heavily rely on IDFA, Plateeads takes a different approach by placing emphasis on contextual information to analyze users' immediate interests. By leveraging the relevance of this contextual data, Plateeads can accurately estimate and model user preferences, capturing their evolving interests across various time frames and scenarios. This innovative technical analysis allows Plateeads to effectively classify interest profiles, enabling advertisers to deliver precise and efficient advertising campaigns.

With the support and guidance of Plateeads, numerous advertisers have capitalized on the advertising and marketing opportunities presented in the IDFA era. They have successfully expanded their reach to a broader user base, thereby witnessing a substantial increase in advertising effectiveness. Looking ahead, Plateeads remains committed to further enhancing its technical capabilities and in-app bidding proficiency. Thus, it will continue to assist advertisers in attaining cross-regional growth and facilitating their global expansion strategies. The future holds great potential for advertisers partnering with Plateeads as they seek to optimize their market presence.