HAINAN, CHINA - In September 2021, The 2021 Hainan Li & Miao's Creative Cultural Design Artworks Collection and Tour Exhibition was hosted by Hainan Provincial Department of Tourism, Culture, Radio, Television, and Sports and jointly organized by Hainan Provincial Intangible Cultural Heritage Protection Center and Hainan Jinxiu Zhibei Industry Co., Ltd. The event was prepared for since August 2021 and officially launched in September 2021. From collecting designs globally to exhibiting the excellent works in the tour exhibition and sales, the event lasted for 4 months.

The 2021 Hainan Li & Miao's Creative Cultural Design Artworks Collection is open to the world. The event has received 359 application forms from home and abroad, with more than 500 pieces of actual design works. The applicants come from 12 provinces and cities, and 46 colleges and universities, including independent designers of original brands, designers from enterprises and institutes, design studios, design professors and students of major colleges and universities at home and abroad, inheritors of intangible cultural heritage, arts and crafts masters, Li brocade lovers, and many foreign participants interested in Li and Miao culture, from various countries such as the United States, UK, and South Africa, etc.

The 2021 Hainan Li & Miao's Creative Cultural Design Artworks Collection event has promoted the R & D of Hainan Li and Miao products, created an incubation platform for cultural and creative creations based on intangible heritage in Hainan, supported the product development, production process innovation and packaging design of Li brocade and Miao embroidery, as well as the relevant enterprises and inheritors. The event encourages combining Li and Miao symbols with clothing, accessories, and other fashionable consumer goods.

The creative design tour exhibition display and sell the cultural and creative design works of Li brocade and Miao embroidery in campuses, business districts, scenic spots, grass-roots cultural sites, and other places throughout the province. It has boosted the Hainan Li and Miao cultural market and promoted the industrialization of local traditional cultural products in Hainan.

“Creative Design Tour Exhibition” in the Shopping Mall

The excellent works selected were displayed and sold in flash stores in large shopping malls. Relying on the shopping mall platform, Hainan Li & Miao Cultural Creative Design Selection 2021 is fully displayed in three parts: the exhibition and sale of clothing and accessories, the broadcast exhibition of excellent design drafts, and the model show of excellent works, so as to promote the research and development of excellent works of creative design.

“Creative Design Tour Exhibition” on Campus

“Creative design tour exhibition on campus” has promoted the construction and theoretical research of Li brocade related subjects in colleges and universities. The relevant subject teachers of colleges and universities were invited to organize students to watch and learn in the form of on-site teaching, so as to promote the construction and theoretical research of Li brocade related subjects in colleges and universities. The exhibition also provided an opportunity for more young students to learn about Li brocade through practice and appreciate the local traditional culture of Hainan.

“Creative Design Tour Exhibition” Integrates Culture & Tourism in the Scenic Spots

The tourism industry is a key industry in Hainan and the scenic spots in Hainan province are an important carrier of the tourism industry, while the local cultural tourism commodities are the link to close distance with consumers. The tour exhibition has brought high-quality tourism products with local characteristics into the scenic spots and through continuous innovative design every year, and outputted characteristic products that meet the market, integrated culture and tourism, stimulated consumption, as well as improved the quality of tourism commodities in Hainan.

“Creative Design Tour Exhibition” into Grassroots

In the form of brocade weaving performance plus learning from each other, local weavers were organized to show the skills of brocade embroidery at the grassroots cultural stations in cities and counties. Meanwhile, local works and collected works were displayed together for viewers' learning and discussing together. The exhibition will enhance the national confidence of the grassroots inheritors and weavers, and develop the Li brocade culture in a pioneering and innovative way while inheriting the traditional skills.

The first Hainan Li & Miao's Creative Cultural Design Artworks Collection and Tour Exhibition in 2021 has promoted the development of the cultural industry chain and international influence of Hainan Li brocade and Miao embroidery on the high starting point of Hainan's construction of International Free Trade Port. It has successfully shaped the IP of Li and Miao's cultural innovative design collection and exhibition in Hainan and has become the cultural name card of Hainan Free Trade Port.